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Old 04-05-2005   #1 (permalink)
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The story of the 'Jeep' Part 11



Wills never the most robust of companies,again began to feel the financial draught in peace-time and although car production was re-started in 1952,it only lasted for four years and from 1956 the Jeep again became the sole product of the Toledo factory.In 1953 the company had been taken over by the Kaiser-Frazer Corporation and was consequently re-titled Kaiser Jeep in 1963.
There came yet another corporate upheaval in 1970 when it merged with American Motors,itself created in 1954 by a union of Nash and Hudson interests.
The Jeep concept has been widely copied the world over and the most famous interpretation is the Land-Rover introduced by the Solihull based Rover company in 1948 as a stop gap measure ! This in turn led to the more refined Range Rover in 1970,a concept itself that has been much copied.
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