Golden rules for glo engines-
1/ Make sure that the plug glows nice and bright with a well charged 2 volt battery.
2/ Make sure that the cylinder head bolts are tight and there are no gasket leaks.
3/ Remove the needle valve and attach a piece of fuel tubing to the jet assembly,blow through to ensure that it is clear,make sure that there is no swarf within the assembly,new engines sometimes have this in them believe me !
4/ Screw in the needle and open up approx 3-4 turns initially,once it starts lean out the mixture by carefully and slowly screwing in the needle.
5/ If you fllod the engine,remove the plug,turn off the fuel by screwing in the needle valve,then turn the motor over,watch you eyes as glow fuel stings.
Then start again.
6/ Modern glow motors appear to be tight to turn over,this is because the bores are tapered ( aluminium/bronze/chrome) some are extra tight and stubborn,best thing to do is remove engine from car,bolt onto your test stand/bench,rig up a fuel tank and run the engine in,sometimes you can even attach a model aircraft propeller by removing the flywheel assembly and run the engine in that way using an electric starter.
7/ If you are using a pressurised fuel tank then make sure there are no leaks anywhere,otherwise the engine will refuse to run properly.
8/ Make sure that you are using new fuel with plenty of aromatics,ie nitromethane that is not stale,look in the bottom of the fuel bottle and see the debris floating there ? castor oil uses the castor bean,most fuel pressings are 2nd 3rd despite what the fuel manufacturers say to the contrary,the best first pressed oils go to other more expensive applications,this oil leaves tiny shreds of debris in the fuel,always filter your fuel before use.
Remember glow engines are normally reliable,but you need to maintain them to preserve that reliability.
Best of luck.